By completing this course, students will :

 

 

Gain an understanding of semiotic principles and processes, learning to critically read images and analyze the relationship between aesthetic form and meaning making.

• Gain an understanding of the social, economic, and political role that graphic design and the constructed image play within contemporary culture and the public sphere.

• Participate in contemporary discourses surrounding image culture, including issues of: identity, representation, and cultural appropriation, branding, advertising and consumerism, social media, memes and authenticity, visual activism, interventionary practices and resistance art, etc.

• Develop their conceptual and technical skills as visual communicators within a variety of media, with an emphasis on image editing, composition, layout and narrative structure.

• Position and contextualise themselves and their work in relation to current design/art discourses and practices.